THE PLATFORM LAB
Turn your messy brilliance into a money-making platform
welcome to
You’ve got expertise. Ideas. A story worth selling.
But right now, it’s scattered in Google Docs, sticky notes, and late-night voice memos.
That’s not a platform. That’s chaos.
The Platform Lab takes your raw expertise and transforms it into a clear, repeatable framework you can use for:
Keynotes that land you on bigger stages.
Workshops that companies will pay real money for.
Coaching programs and courses that scale without draining you.
why that matters:
70% of event planners say they won’t book a speaker without a clear, branded talk.
Workshops with a proven framework sell 2–3x faster than “one-off” trainings.
And the average entrepreneur leaves $50,000+ a year on the table by not packaging their expertise.
Let’s fix that. I definitely did.
from $0 to $100k
How I leveraged one little keynote into a powerful money-making platform that I still sell today.
Hey, I’m Andrea. I’m an award-winning speaker and executive coach…but I didn’t start here.
Confession: I started my now six-figure business by accident. Yup!
One fateful afternoon, I offered to share my knowledge of media training for free with a woman I’d recently met. Less than three hours later, I was standing at the counter at Staples ordering a box of business cards after that one free consultation turned into a paid invitation to media train an entire executive team at her company.
That one “yes” cracked open a door I didn’t even know existed.
In the 14+ years that have followed, I’ve easily turned my ideas and knowledge base into money.
How?
By following a simple formula I’ve cultivated since high school (when I was that nerdy speech-and-debate kid). That same formula has carried me onto national stages in front of 1,000 people, into TEDx talks, and even into cozy Catskills cabins where I’ve led retreats for 20 leaders circled around a fireplace.
This formula has literally taken me from $0 and no business to averaging $100k in sales per year on speaking and workshops alone.
It’s so damn fun! Now, I want to teach it to you. Why?
Because I believe in elevating voices and getting paid. As a dear friend and whip-smart business pal of mine says, “Making money in these times is THE most rebellious thing you can do.”
Come on, let’s start a riot! ♥
WHAT HAPPENS IN THE LAB?
The Deep Dive Interviews
We pull the brilliance out of your head: your stories, what you know, what you’ve done, what you believe.
The Wow Factor Framework
Then, we map your ideas into a 5-part system that makes your expertise teachable, sellable, and scalable.
The Build-Out
Together we turn that framework into a keynote, workshop, or coaching program (or all three).
The Toolbox
You’ll get answers and resources to the things entrepreneurs always ask:
How much should I charge for speaking?
What should my speaker bio say?
How do I sell & upsell my talk?
How do I make this process repeatable for myself?
WHO IS THIS FOR?
The Platform Lab is designed for entrepreneurs, founders, and thought leaders who:
Have deep expertise but no clear structure for selling it.
Want to monetize their hard-earned knowledge base through speaking, workshops, and programs.
Are tired of reinventing the wheel every time they pitch themselves
WHAT CAN THE PLATFORM LAB DO?
We don’t guarantee revenue. (No one can without a crystal ball.) But we do guarantee you’ll leave with a framework, toolkit and experience that makes you 100x clearer, sharper, and braver about selling your genius.
Clients have used this framework to:
Write their sales methodology platform and speak nationally at Amazon as the top-selling niche shop
Brainstorm, package and launch their emerging-market business offering at a national conference
Re-emerge on a national stage following a legal embargo as the foremost expert in their industry
Win positions the first female divisional partners at a top U.S. law firm
Raised record-breaking funds with one powerful keynote
Natalie Sinisgalli-Kettavong, Founder + Brand Strategist, Embolden Your Brand
“Working with Andrea is hands down the best investment I’ve ever made in my business.
I hired her to write a very important signature talk for me, and I was completely blown away. The process of working with her was unlike anything I had ever experienced before. Andrea was able to make sense of the jumbled mess inside my head and put it together in a way that created an immense impact.
Andrea didn’t just craft my talk - she helped me frame my best content in a way that is now always accessible for me whenever I need it. I pull nuggets from my talk almost daily - when I’m working one-on-one with my clients, when I’m putting together my social media. The vocabulary I now have for my own expertise has increased tenfold, and I have noticed the impact with which it’s now received immediately. The investment I made with Andrea ended up being a priceless investment in my content and ultimately in my value as a professional.”
Dr. Myra Henry, President & CEO, YWCA Rochester
“I so appreciate Andrea's thoughtful approach to coaching. She was quickly able to help me identify my aspirations as a public speaker and work toward them. Andrea created and shared tools and resources that I will use throughout my public speaking development and leadership journey.”
LAUNCH PRICING FOR A LIMITED TIME
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LAUNCH PRICING FOR A LIMITED TIME ☆
apply today
By the end of our lab, you’ll walk away with:
A signature 5-part framework tailored to your expertise
A speaker-ready bio + media titles you can pitch immediately (pending their submission for review)
A monetization game plan
Confidence to walk into a room, hit record, or hit “send” on a pitch
The Platform Lab includes:
3 private coaching sessions with award-winning speaker coach, Andrea Holland (up to 60-minutes per session; over 4–6 weeks)
All session audio recordings + recap summaries
One (1) video audit of one: signature talk (10 minutes video max), landing page OR speaker one-sheet (to be submitted within 2 weeks after our coaching engagement)
A library of multimedia tools & templates:
The Wow Factor Framework
Your Bio Builder
Your Personal Brand Builder
Pitch Perfect: Get Media-Ready Now
The AI Guide for Fast Content Creation
YOUR INVESTMENT: $4,700
